Although it remains in many ways one of the most traditional countries in the region, it's often more outward looking than it is given credit for.
Boasting 6,000 years of history and culture, stunning landscapes, mountains and over 1,700km of coastline, it comes as no surprise that in less than four years, Oman has put itself firmly on the top ten destination wish lists for visitors as a truly unique experience in the region.
The number of Brits holidaying in Oman has more than quadrupled since 2003 from 25,000 people to 115,000 people. However, managing growth is paramount to the country's future, keeping it on the map as something completely unique and environmentally sustainable.
Oman has a very young, dynamic, well educated population and 60% Omanisation rule that ensures visitors meet and work with Omanis and giving it a very bright future.